Our Team

Unlike most outsourcing operations working with Asian suppliers, SINO TRADING has offices in both the UK and China. That means you benefit from:

  • A SINGLE POINT OF CONTACT close to home, keeping you up-to-date on all developments in UK/ European time
  • A TWELVE-STRONG TEAM OF engineering, technical, QC and legal experts within easy reach of our manufacturers in China. These are your voice, eyes and ears on the ground, ensuring the success of your procurement project from start to finish.
Pipe connector parts
Robert Moore


Robert’s involvement with international procurement goes back some 40 years, sourcing multiple suppliers in Taiwan and China across the 1970s – 1990s. He established SINO in 2004, starting out with two production plants and then developing a network of 60 manufacturers to meet UK and European demand. He still spends around two months each year in China and has visited most parts of the country, including an epic west to east coast journey of some 18 days.  An expert on Chinese business culture and social customs, he has strong relationships with senior government officials and has also hosted UK politicians visiting the country on trade missions.

Tim Moore


Tim joined SINO in 2005 and is the principal client contact for UK and European companies exploring outsourced production opportunities in China. He visits the country five or six times a year, using extended stays to meet potential production partners and work alongside our 12-strong team in Changzhou.  He oversees all ongoing projects during these trips and also works closely on joint venture partnerships and auditing briefs while in the country. Passionate about travel and international business development, he has visited multiple manufacturing hubs in the country – especially along the eastern seaboard – and also has outsourcing contacts in Vietnam, Malaysia and Indonesia.

UK Headquarters

Sino Trading Limited
Vicarage Barns
Lower Quinton
CV37 8SG
United Kingdom

Tel: +44 (0) 1789 721 297

Fax: +44 (0) 1789 881 331

Tim Moore Director

Mobile: +44 (0) 7779 993 469

Mobile China: +86 (0) 1529 515 5537

Email: tim@sino-trading.co.uk

Robert Moore Director

Mobile: +44 (0) 7766 750 316

Mobile China: +86 (0) 1377 560 7310

Email: robert@sino-trading.co.uk


Changzhou Sino Logistic Solutions Limited
701 B XinBei Development Tower
391 Tongjiang Avenue
JiangSu Province

Tel: +86 519 8988 6951

Fax: +86 519 8988 6953

Night view of Xinbei District, Changzhou

Whether in the UK or China, we are always happy to meet our clients face-to-face or via video-call /tele-conference – the choice is yours.Whatever your preference, we guarantee clear, consistent communication throughout a job’s duration.